Data Resource
Knowledge is power!
The PPN Network Data Resource provides in-depth marketing intelligence directly to California peach, plum, and nectarine industry members. Comprehensive, on-demand information access enables the construction of broad-based and targeted demand-building strategies, allowing the industry to develop existing category possibilities and discover new opportunities.
Benefit to growers: Access to a broad range of information allows those growers who market their fruit to directly investigate and pursue category opportunities. For those growers who work with marketing organizations, those organizations’ analysis can provide additional competitive advantage.
Benefit to shippers: Using available information in concert with their own internal sources, shippers can use the Data Resource to spot opportunities in their existing business, new areas to explore, or, working in concert with their retailer partners, receive chain-specific information and provide insight on how to improve category performance to benefit both shippers and retailers.
Benefit to retailers: Retailers gain from the rich data environment the Data Resource provides, as the California peach, plum and nectarine industry as a whole is able to provide more directed demand-building marketing offerings, as well as overall and chain-based category insights retailers can implement for improved category performance.
