How to use our programs
The California PPN Network has developed two free marketing resources that can benefit your business in big ways. Learn how to make your marketing more effective while lowering your marketing costs. Develop stronger relationships with retailers. Get instant access to valuable data and more. All fast, easy and free!
Cal State PPN
Cal State PPN is the free, convenient, all-in-one resource for learning everything you need to know about California peaches, plums and nectarines.
How to use Cal State PPN:
- Go to www.calstateppn.com or click the Cal State PPN icon at www.eatcaliforniafruit.com.
- Select the topics of interest to you!
Cal State PPN is available in online and PowerPoint versions, or you may download the comprehensive PPN Handbook.
How to make Cal State PPN work for you:
- Make sure your marketing department or shipper is aware of this free information and training resource.
- Increase your value to your retailers by sending them the link to Cal State PPN, and show them how this simple resource can lower their staff training costs.
- Have your entire staff review the site – a “refresher” course is good for everyone in the industry!
- Use the PowerPoint version to create your own custom “seminars” for retail and wholesale accounts.
The Download Center
The Download Center is the online resource that offers creative photography, ready-to-print advertising, proven marketing research, industry news and more – everything you need to achieve better advertising, clearer communication, improved merchandising programs and more effective training. All available at no charge to you!
How to use the Download Center:
- Visit the Download Center. (You can always access the Download Center from the www.eatcaliforniafruit.com home page.)
- Sign up for a user name and password (if you haven’t already).
- Browse the various sections to find the material you need.
- Select the type of file you would like, and the file will automatically download to your computer!